Karen Zucca
Creative Design
856-305-1063 | kszucca@gmail.com | kszucca.com
About Karen
My design roots started in Atlanta and Charlotte in the small agency environments. Since then, I migrated north with my
“Jersey Boy” husband, Scott, and proceeded to acquire over 20 years of experience in health care communications, corporate/community relations, and affinity marketing design. I have worked in the corporate world, where I served as a Senior Art Director and Creative Lead for companies such as Bank of America, MBNA America and Tipton Health. My previous roles have given me the opportunity to work in health care, investor relations, consumer banking, loyalty marketing, human resources and more.
I have enjoyed collaborating to develop communications and marketing solutions that build internal and external brands. Working on a variety of projects including corporate identity programs, internal communications, annual reports, website/digital marketing campaigns, catalogues, trade show display design, benefit and employee engagement strategies. I am well versed in print as well as digital design.
My design roots started in Atlanta and Charlotte in the small agency environments. Since then, I migrated north with my
“Jersey Boy” husband, Scott, and proceeded to acquire over 20 years of experience in health care communications, corporate/community relations, and affinity marketing design. I have worked in the corporate world, where I served as a Senior Art Director and Creative Lead for companies such as Bank of America, MBNA America and Tipton Health. My previous roles have given me the opportunity to work in health care, investor relations, consumer banking, loyalty marketing, human resources and more.
I have enjoyed collaborating to develop communications and marketing solutions that build internal and external brands. Working on a variety of projects including corporate identity programs, internal communications, annual reports, website/digital marketing campaigns, catalogues, trade show display design, benefit and employee engagement strategies. I am well versed in print as well as digital design.
I have enjoyed volunteering with Al Dupont's Child Life Department, Girl Scouts of New Jersey and Food Bank of Delaware. Until I identify new volunteer opportunities, I will continue to enjoy pickleball, hiking, dining, travel and design!
WORK EXPERIENCE
Tipton Health Communications
(April 2017 – Present, Delaware)
(April 2017 – Present, Delaware)
Creative Lead & Design
As Creative Lead, I am responsible for all things design at Tipton. Whether it’s brainstorming with clients, conceptualizing, sourcing talent, or managing the design team to keep them on strategy, I’m engaging our work. My focus is to ensure the client gets targeted design solutions that meet their marketing needs.
Clientele: Anne Arundel Medical Center, Atlantic Health System, Augusta Healthcare, Carpenter Technology, Chase Bank Auto Finance, Chase Bank Merchant Services, Childrens Hospital of Philadelphia, Delaware Technical Community College, Gore Life Sciences, Gore Automotive, Herrs, JPS Health, Luminus Health, Mainline Health, Marvell Technology, New York Ear & Eye, Northwell Health, Ohio State University Health Plan, The Tatnall School, University Penn Medicine, Virtua Health and many more.
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Clientele: Anne Arundel Medical Center, Atlantic Health System, Augusta Healthcare, Carpenter Technology, Chase Bank Auto Finance, Chase Bank Merchant Services, Childrens Hospital of Philadelphia, Delaware Technical Community College, Gore Life Sciences, Gore Automotive, Herrs, JPS Health, Luminus Health, Mainline Health, Marvell Technology, New York Ear & Eye, Northwell Health, Ohio State University Health Plan, The Tatnall School, University Penn Medicine, Virtua Health and many more.
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Bank of America Corporation
(December 2005 - December 2016, Delaware)
(Transitioned to a consultant position 6/2015)
(December 2005 - December 2016, Delaware)
(Transitioned to a consultant position 6/2015)
Senior Art Director / Communications Manager
Senior Art Director in a large in-house agency environment. Worked as part of a creative team on various corporate campaigns as well as affinity marketing for corporate partners. Strategic approach taken to creative problem-solving throughout concept, design, presentation, and project management. Collaborate with fellow creatives and marketing partners to deliver creative that is not only pushing the limits, but strategically sound, thus hitting the mark.
Clientele: Global Banking, Home Loans, Associate Engagement, On-site Graphics, MBNA Canada, Small Business Banking, Bank at Work, Bank on Campus, Associate Banking, Merrill Lynch, US Card Direct Mail, WorldPoints Rewards, RFP/Sales Presentations. Affinity Marketing — American Express entre, Starwood Hotels, LLBean, Ford, Comcast, Liz Claiborne, Alaska Air, CUETS, Sony, SmartCash, Choice Rewards, CAA-Quebec, NHL, CFL, Royal Canadian Legion, OFG, Kinecta, Canadian Colleges and Universities
Clientele: Global Banking, Home Loans, Associate Engagement, On-site Graphics, MBNA Canada, Small Business Banking, Bank at Work, Bank on Campus, Associate Banking, Merrill Lynch, US Card Direct Mail, WorldPoints Rewards, RFP/Sales Presentations. Affinity Marketing — American Express entre, Starwood Hotels, LLBean, Ford, Comcast, Liz Claiborne, Alaska Air, CUETS, Sony, SmartCash, Choice Rewards, CAA-Quebec, NHL, CFL, Royal Canadian Legion, OFG, Kinecta, Canadian Colleges and Universities
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MBNA America Corporation
Creative Lead / Senior Art Director / Communications Manager
(December 1992 - December 2005, Delaware)
(December 1992 - December 2005, Delaware)
Creative in a large in-house agency environment. Assistant Creative Group Head on Admin Team and Associate Creative Head over the MBNA Consumer Finance business line. Managed and functioned as part of a creative team on various corporate campaigns as well as affinity marketing for corporate partners. Strategic approach taken to creative problem-solving throughout concept, design, presentation, and project management. Collaborate with fellow creatives and marketing partners to deliver targeted creative.
Clientele: MBNA America Admin, Investor Relations, US Card Direct Mail, Consumer Finance, WorldPoints Rewards, MBNA Canada, Financial Advisory Service, GoldOption/ULOC, GoldCertificates, RFP/Sales Presentations. Affinity Marketing — Merrill Lynch, UPromise, Colleges and Universities, AOPA, NFL, Liberty Mutual
SKILLS / software
Adobe Creative Suite, Adobe Rush, Mailchimp, Microsoft Excel, Microsoft Sway, Microsoft Word, PowerPoint, Quark Xpress
Clientele: MBNA America Admin, Investor Relations, US Card Direct Mail, Consumer Finance, WorldPoints Rewards, MBNA Canada, Financial Advisory Service, GoldOption/ULOC, GoldCertificates, RFP/Sales Presentations. Affinity Marketing — Merrill Lynch, UPromise, Colleges and Universities, AOPA, NFL, Liberty Mutual
Adobe Creative Suite, Adobe Rush, Mailchimp, Microsoft Excel, Microsoft Sway, Microsoft Word, PowerPoint, Quark Xpress
SKILLS / DESIGN
Affinity Marketing | Ad Design | B2B | B2C | Benefits Campaigns | Digital Design | Direct Mail | Infographics | Investor Relations | Newsletters & Email Campaigns | Print Ads | Publication Design | Video Design | WordPress Management |
Affinity Marketing | Ad Design | B2B | B2C | Benefits Campaigns | Digital Design | Direct Mail | Infographics | Investor Relations | Newsletters & Email Campaigns | Print Ads | Publication Design | Video Design | WordPress Management |
EDUCATION
Queens College
Bachelor of Arts in 2-D Design
Charlotte, North Carolina
The Portfolio Center
Associates in Art Direction
Atlanta, Georgia